Use Cases · the work behind the system
Katalyst is built from the same operating pattern Jazz used to detect risk, scale revenue channels, build SaaS growth systems, improve adoption, and run founder-led GTM. Each of these is a place the resistance problem was solved before it became a product.
$11.2M
Incremental channel revenue — Randstad.
The resistance
Channel and partner friction, incumbent loyalty, and the inertia of “we already have a provider.”
What it produced
A channel GTM motion that reframed the switching decision and unlocked $11.2M in incremental revenue.
$10K→$60M
ARR growth and acquisition path — DataOwl to Fyllo under SAVNT.
The resistance
Category confusion and founder-led GTM: buyers who admired the idea but couldn't place it in a budget.
What it produced
Positioning and go-to-market that turned a fuzzy offer into a fundable, acquirable one — 6,000x ARR growth.
$20M
Series A growth path — FictoTV / Zash / Bash / SAVNT.
The resistance
Investor and market belief gaps around a new category that didn't have a name yet.
What it produced
A narrative and GTM motion that bridged the belief gap and supported a $20M Series A growth path.
3→145
Rep scale — American Express OptBlue / SMB payments.
The resistance
Merchant rate distrust, switching anxiety, hidden-fee fear, and the challenge of ramping a sales force fast.
What it produced
An SMB payment-adoption motion and rep playbook that scaled the team from 3 to 145.
42%
SMB revenue growth through GTM execution.
The resistance
SMB price sensitivity and short attention — buyers who churn at the first whiff of complexity or cost.
What it produced
GTM execution tuned to SMB psychology that drove 42% revenue growth.
$14B+
Career-generated revenue across industries.
The resistance
Two decades of resistance across the full revenue lifecycle — acquisition through retention — in compliance-heavy, high-consequence environments.
What it produced
The aggregate empirical record that revealed the repeatable structure now encoded in Katalyst.
MIT Solve
Open-innovation recognition — semifinalist context only. Not an endorsement.
Mensa
Member since age 12 — the pattern-recognition foundation behind the system.
Resistance solved across these environments
From operating proof to category
$14B+ of high-trust field revenue work
Repeated buyer, founder & customer resistance
Operating proof across named environments
Category insight → Katalyst Persuasion OS
Experience, outcomes, and prior work history. Company names are work-history context only — not endorsements, partnerships, current-client claims, legal conclusions, investment advice, or confidential implementation disclosures.